Inbound marketing
Inbound marketing What is inbound marketing? Inbound marketing is a modern way of connecting with consumers. It is about gaining trust mainly through websites, social media or blog posts. It is great to create blog posts and speak about products which you want to promote, it builds trust and consumers are more likely to buy it. It is a more personal approach to marketing, instead of using ads, which would be considered outbound marketing, inbound marketing focuses on connecting with people who are already looking for specific products or services. Approach to inbound marketing I have chosen to compare clothing brand Asos ( https://www.asos.com ) and bodybuilding supplement brand MyProtein ( https://www.myprotein.com ). Asos has pretty straight forward demographics, in 2018 their most regular consumers were females between 18 and 34 years. Because of this their advertisement is focused on social media like Facebook, Instagram or Snapchat. You can find...