Marketing assignments

  Personal branding report The importance of personal branding Why is it important to set up a personal brand? From my research I can see it has a lot of advantages when starting your own business or to get a higher chance of getting employed.  When applying personal branding you are basically creating a brand identity. That will help you with your business.  It can help you build trust but also connection with other businesses and employers.  Using social media for personal branding  Creating a personal brand comes with creating an online persona. Setting up social media for your business is the easiest way of connecting with your audience.  First you should start with cleaning up your social media and decide which one you are going to focus on.  You should identify what your focus is on these social media and keep consistent throughout all accounts.  The most important thing is to share relevant posts regularly but not too often.  You want ...

  Inbound marketing  What is inbound marketing?  Inbound marketing is a modern way of connecting with consumers. It is about gaining trust mainly through websites, social media or blog posts. It is great to create blog posts and speak about products which you want to promote, it builds trust and consumers are more likely to buy it. It is a more personal approach to marketing, instead of using ads, which would be considered outbound marketing, inbound marketing focuses on connecting with people who are already looking for specific products or services.  Approach to inbound marketing I have chosen to compare clothing brand Asos ( https://www.asos.com ) and bodybuilding supplement brand MyProtein ( https://www.myprotein.com ).  Asos has pretty straight forward demographics, in 2018 their most regular consumers were females between 18 and 34 years.  Because of this their advertisement is focused on social media like Facebook, Instagram or Snapchat. You can find...