Personal branding report

The importance of personal branding

Why is it important to set up a personal brand? From my research I can see it has a lot of advantages when starting your own business or to get a higher chance of getting employed. 

When applying personal branding you are basically creating a brand identity. That will help you with your business. 

It can help you build trust but also connection with other businesses and employers. 

Using social media for personal branding 

Creating a personal brand comes with creating an online persona. Setting up social media for your business is the easiest way of connecting with your audience. 

First you should start with cleaning up your social media and decide which one you are going to focus on. 

You should identify what your focus is on these social media and keep consistent throughout all accounts. 

The most important thing is to share relevant posts regularly but not too often. 

You want to show people who you are and what your business is focused on. 

Creating an online persona allows you to segment consumers and have that audience who is really interested in your product or service. 

You can start by importing your email contacts to your accounts. 

Examples of using social media for personal branding

As we mentioned before, social media is a great way of getting your audience to trust you. 

I have chosen a couple of examples which I personally think are good examples of using social media like Instagram for personal branding. 

I am interested in a healthy lifestyle and gym. I usually get relevant posts popped up on my page. One of them is Krissy Cella, who not only has online fitness programs (https://www.krissycela.com),  but is also a founder of a gym clothing brand called Oneractive (https://uk.oneractive.com). She uses her instagram and youtube to promote both of these brands, and so far is doing a great job. Another example of a similar brand is Cassey Ho, who has a blog (and other social media) called Blogilates (https://www.blogilates.com), which she not only uses for adding posts about her life, but also promoting her workout programs brand. She also founded a clothing brand called Popflex (https://www.popflexactive.com), which she promotes mainly on Tiktok and shows the ‘behind the scenes’ of this brand. That is a great way of getting consumers' trust. I would also like to talk about Mark Walhberg, who is now known for his acting, but started as a musician and businessman. He’s invested in several companies, like Chevrolet, but also co-founded Ballers Report and recently invested in tequila brand Flecha Azul. He is a big promoter of healthy lifestyle and in hand with his brands he is promoting this on his social media.

Nowadays everyone chooses one of the social media apps, like Instagram, to promote their personal brand. In my opinion it is a great way to attract customers and have a stable audience. 

References

Coslett, D. (2019), 5 reasons why is personal branding important  in Linkedin [online], available at: https://www.linkedin.com/pulse/5-reasons-why-personal-branding-important-david-coslett , [accessed on 12th of December 2022]

Digital marketing institute, (2021), 10 steps to building your personal brand on social media in Digital Marketing Institute [online] available at: https://digitalmarketinginstitute.com/blog/10-steps-to-building-your-personal-brand-on-social-media [accessed on 12th of December 2022]

Heitzman, A. (2022), What is personal branding? Here’s why it’s so important in Searchenginejournal [online], available at:

https://www.searchenginejournal.com/what-is-personal-branding-why-important/327367/#close , [accessed on 12th of December 2022]

Wikipedia, (?), Mark Wahlberg in Wikipedia [online], available at: https://en.wikipedia.org/wiki/Mark_Wahlberg [accessed on 12th of December 2022]