Technology and its impact

 Technology and its impact

https://www.slideshare.net/TerezieFaflkov/technology-and-its-impact-sharepdf

https://www.youtube.com/watch?v=KtcglR_t1x4&feature=youtu.be

Hi, 
Welcome to my presentation about technology and its impact. I would like to start with explaining what internet actually is. Internet is a worldwide system of computer networks. 
Thanks to this you can access almost any information, communicate with anyone else in the world and so much more. 
History of the Internet has its origin in information theory, it started in United States and involved international collaboration, for example with researchers in the United Kingdom and France.
January 1st of 1983 is considered the official birthday of the Internet. Prior to this, the various computer networks did not have a standard way to communicate with each other.
How do we access internet can differ. But shortly said, internet access is the ability to connect to the internet using technology such as computer or smart phone.
In 2021 the number of internet users worldwide stood at 4.9 billion, which makes up almost two thirds of the global population.
In 2022 63% of population was using internet, of this total 59% were social media users.
The first image is a timeline of internet history, and we can see it took only 40 years for people to start using internet around the world. 
First chart is number of internet users worldwide, as we can see it has spiked almost 50% within 10 years.
To access internet, you can use many different devices. Let’s focus on the practical perspective. You can build an entire house powered by wi-fi and that way you would be able to control your house only by smartphone. You can turn on your heater, car, lights or dishwasher. Possibilities are endless.

Second chart will show what different types of devices consumers use and how it has changed between 2008 and 2018.
For example smartphones has gone up over 50%.

And what do we do on these devices? Usually we go to search and we use one of the search engines. Using search engines is really easy – just write one or two keywords and search engine will show you the most relevant results.
From search engines available at the moment - google is in the lead.

Nowadays everything is happening online, consumers might go to offline store to actually see what they are buying, but end up looking for most valuable offers and purchasing online. 

As we said you can search for almost anything, analytics show that currently the most searched for is fashion.

In my next two graphs, we can see the different most sold items on eBay and amazon in 2019. Ebay sold the most of fashion and electronics items. On the other hand amazon sold the most of books and health&beauty.
As we already acknowledge in my presentation online shopping is becoming more and more popular and with that e-commerce.
By 2027 us e-commerce will have revenue of $1.7 billion.
With internet and trends changing we can see more and more videos online. Not only on platforms like youtube or vimeo but any social media. 
These videos can be used as a marketing tool since it is more eye catching for todays customers. 

As of 2022 each consumer is predicted to spend 100 minutes a day watching videos.

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017

As we can see in graph number 7 the majority of consumers (68%) prefer watching short videos over other kinds of content when it comes to learning about something new. 

We can see on chart number 8 that over 80%of internet users are accessing video content.

On my last chart we can clearly see that youtube is in the lead out of all video platforms.

That’s why it is good idea to use videos as a marketing tool and advertise through these platforms.

Even though internet is with us only 60 years, it is impacting our lives everyday and there is still space and time to improve. 

It is important to keep up with trends within marketing industry. As we can see from my presentation e-commerce and online shopping is becoming more and more popular. 

It is important we improve to succeed, not only as a company but also as person. 

Thank you.





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