Content marketing
Content marketing is a form of marketing focused on creating, promoting and distributing relevant information
Youtube (video platforms) - most popular
Where is your focus? What way are you going?
Realness is important, show everything relevant
Lost LeBlanc’s and Kinging it’s video→bringing new audience
Flying the nest (traveling as parents)
Blog - consistency is important, relevant posts → Girlvsblog (great design, easy to navigate, focus on blog), Nomadic Matt (books, guides)
Instagram (most popular) - posting relevant posts and videos → Lost LeBlanc (video maker, photographer) - posting 2-3 times a week (you don’t want to overpost)
Quality over quantity, focus on max 3 posts a week
Postings only reels? → Girlvsglobe
Pinning photos on Instagram (showing what you are focusing on) - Kinging it’ pinned pictures
Podcast - lot of information, time, no need for a lot of equipment - be consistent, relevant
Tips for travelers (short), Amatuer traveler travel podcast (detailed)
Choose your name wisely - catchy but not overcomplicated, same rule for logo (memorable and unique)
Focus on content which you are confident in and you understand 100%, stay on the path what you chose in the beginning
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