Content marketing

Hi! In this post I would like to show you my presentation about content marketing and my pitch. You can find link to my YouTube and SlideShare below, as well as my notes for the presentation.

Youtube: https://www.youtube.com/watch?v=kS_pycZUFEo 

Slideshare: https://www.slideshare.net/TerezieFaflkov/content-marketing2pdf

Notes:

  • Content marketing is a form of marketing focused on creating, promoting and distributing relevant information

  • Youtube (video platforms) - most popular 

  • Where is your focus? What way are you going? 

  • Realness is important, show everything relevant 

  • Lost LeBlanc’s and Kinging it’s video→bringing new audience

  • Flying the nest (traveling as parents)

  • Blog - consistency is important, relevant posts → Girlvsblog (great design, easy to navigate, focus on blog), Nomadic Matt (books, guides)

  • Instagram (most popular) - posting relevant posts and videos → Lost LeBlanc (video maker, photographer) - posting 2-3 times a week (you don’t want to overpost)

  • Quality over quantity, focus on max 3 posts a week 

  • Postings only reels? → Girlvsglobe

  • Pinning photos on Instagram (showing what you are focusing on) - Kinging it’ pinned pictures

  • Podcast - lot of information, time, no need for a lot of equipment - be consistent, relevant 

  • Tips for travelers (short), Amatuer traveler travel podcast (detailed)

  • Choose your name wisely - catchy but not overcomplicated, same rule for logo (memorable and unique)

  • Focus on content which you are confident in and you understand 100%, stay on the path what you chose in the beginning

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