Marketing assignments

 Content marketing Hi! In this post I would like to show you my presentation about content marketing and my pitch. You can find link to my YouTube and SlideShare below, as well as my notes for the presentation. Youtube: https://www.youtube.com/watch?v=kS_pycZUFEo  Slideshare: https://www.slideshare.net/TerezieFaflkov/content-marketing2pdf Notes: Content marketing is a form of marketing focused on creating, promoting and distributing relevant information Youtube (video platforms) - most popular  Where is your focus? What way are you going?  Realness is important, show everything relevant  Lost LeBlanc’s and Kinging it’s video→bringing new audience Flying the nest (traveling as parents) Blog - consistency is important, relevant posts → Girlvsblog (great design, easy to navigate, focus on blog), Nomadic Matt (books, guides) Instagram (most popular) - posting relevant posts and videos → Lost LeBlanc (video maker, photographer) - posting 2-3 times a week (you don’t w...

  Personal branding report The importance of personal branding Why is it important to set up a personal brand? From my research I can see it has a lot of advantages when starting your own business or to get a higher chance of getting employed.  When applying personal branding you are basically creating a brand identity. That will help you with your business.  It can help you build trust but also connection with other businesses and employers.  Using social media for personal branding  Creating a personal brand comes with creating an online persona. Setting up social media for your business is the easiest way of connecting with your audience.  First you should start with cleaning up your social media and decide which one you are going to focus on.  You should identify what your focus is on these social media and keep consistent throughout all accounts.  The most important thing is to share relevant posts regularly but not too often.  You want ...

  Inbound marketing  What is inbound marketing?  Inbound marketing is a modern way of connecting with consumers. It is about gaining trust mainly through websites, social media or blog posts. It is great to create blog posts and speak about products which you want to promote, it builds trust and consumers are more likely to buy it. It is a more personal approach to marketing, instead of using ads, which would be considered outbound marketing, inbound marketing focuses on connecting with people who are already looking for specific products or services.  Approach to inbound marketing I have chosen to compare clothing brand Asos ( https://www.asos.com ) and bodybuilding supplement brand MyProtein ( https://www.myprotein.com ).  Asos has pretty straight forward demographics, in 2018 their most regular consumers were females between 18 and 34 years.  Because of this their advertisement is focused on social media like Facebook, Instagram or Snapchat. You can find...

 Technology and its impact https://www.slideshare.net/TerezieFaflkov/technology-and-its-impact-sharepdf https://www.youtube.com/watch?v=KtcglR_t1x4&feature=youtu.be Hi,  Welcome to my presentation about technology and its impact. I would like to start with explaining what internet actually is. Internet is a worldwide system of computer networks.  Thanks to this you can access almost any information, communicate with anyone else in the world and so much more.  History of the Internet has its origin in information theory, it started in United States and involved international collaboration, for example with researchers in the United Kingdom and France. January 1st of 1983 is considered the official birthday of the Internet. Prior to this, the various computer networks did not have a standard way to communicate with each other. How do we access internet can differ. But shortly said, internet access is the ability to connect to the internet using technology such as c...

Marketing mix consists of 7ps.  Here is marketing mix of Tesla and seven pictures representing each of them. 1) Product Tesla is the most known for their electric cars. In photo you can see their very first model - Roadster 2008. reference: https://en.wikipedia.org/wiki/Tesla_Roadster_(first_generation) 2) Price  Even though Tesla's products belong in higher price range, they promise it is worth it and their goal is to have car with no compromises. In image below you can see a price range of Tesla's cars. Reference: https://insideevs.com/news/513225/tesla-models-plaid-price-up/ 3) Promotion Tesla spends $0 on paid advertisements. Their products speak for them and if not them, Elon Musk will take care of promoting his company, since he is not only CEO but also cofounder. Reference: https://thedriven.io/2021/05/21/musk-says-very-intense-tesla-roadster-will-go-from-zero-to-100-in-just-1-1-seconds/ 4) Place With over 400 stores worldwide Tesla is still operating all...